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Quick Start with Mitzu

Let's get started with Mitzu. This page will help you set up your first workspace and connect your data.

Sign up for Mitzu​

Open the https://app.mitzu.io website and click the Log in with Google button to use your Google account, or click Sign up to register with an email and password. After you sign up, you will receive an email to verify your account.

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Login with company SSO is only available for existing organizations on an Enterprise plan.

Create a new organization​

After logging in, name your organization and click Create Organisation.

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Connect your data warehouse to Mitzu​

Your organization contains an empty workspace. To use Mitzu, you need to configure this workspace. The remaining steps to configure Mitzu are listed in the left sidebar of the main page.

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Click the Connect Mitzu with your data warehouse button to configure your connection. The warehouse integrations page provides more information about the connection settings.

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Throughout this example, we will use BigQuery as our data warehouse. Mitzu currently supports 8 data warehouse solutions:

  • AWS Athena
  • Google BigQuery
  • ClickHouse
  • DataBricks
  • Postgres
  • Redshift
  • Snowflake
  • Trino / Starburst
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Add tables to your workspace​

Add event tables on the Event tables tab. Event tables are regular tables in BigQuery (or in any data warehouse). The only requirement is that they have some kind of user ID and event time columns. Optionally, they can also have an event name field.

Event tables are the basis of Mitzu's event catalog. Based on the event tables you define, you can uncover new insights from your data without any SQL knowledge.

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The event tables page provides more information about the event table configuration.

Create your first insight​

Configuring a single event table is enough to create your first insight. Click the Create insight button in the top-left corner of the navbar; this loads the Insights page. When you click the Select an event button, you should see your events. Once you choose an event, the chart will appear.

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Event tables for product analytics​

Your application should track events that are ultimately stored in your data warehouse. These events should be stored either as separate tables or as a single table.

  • In the case of separate tables, Mitzu will automatically discover the event names from the table names.
  • In the case of a single big table, please provide the Event name column on the workspace settings page.
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More on this subject in the event tables section.

Dimension tables for product analytics​

Your data warehouse may contain dimension tables with additional information about certain entities, such as users, groups, or sessions. By configuring these tables, you can filter your events based on the dimension values.

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More on this subject in the dimension tables section.

Event tables for marketing analytics​

Your landing page should track events that are ultimately stored in your data warehouse. The setup is similar to the one for product analytics.

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Mitzu unifies marketing and product analytics in a single platform. This means you can analyze the entire user life cycle in one place.

The key to this challenge is user ID unification. You can learn more about this here.

More content on this subject is coming soon.